Top Ways to Optimize for Google Discover in 2025

Are you seeing less traffic to your website lately? Many site owners miss out on a huge source of visitors by not using Google Discover. This mobile feed shows users content based on their interests without them even searching for it.

Getting your content to appear there can bring thousands of new readers to your site.

Google Discover now drives over 20% of traffic for many news and content websites. The system uses AI to match articles with readers who will find them interesting. Our guide will show you how to optimize for Google Discover in 2025 with proven methods that work.

These tips will help your content stand out and attract more visitors. Ready to boost your traffic?

Key Takeaways

• Google Discover drives over 20% of traffic for many content websites, matching articles with readers through AI without them searching.
• Success in Discover requires high-quality images at least 1,200 pixels wide, clear titles under 60 characters, and content that shows real expertise.
• The max-image-preview:large meta tag helps Google display full-sized images in Discover feeds, boosting visual appeal and click rates.
• Balance your content with 60% evergreen articles and 40% trending topics to maintain steady traffic while capturing current interest.
• Mobile optimization is crucial since Discover traffic comes primarily from phones, with pages needing to load in under 3 seconds to prevent bounce rates.

What is Google Discover?

Google Discover stands as a personalized content feed that appears on the Google mobile app and search homepage. This feature shows articles, videos, and other web content based on your interests without you typing a search query.

The system works through machine learning algorithms that track what topics grab your attention. Google then serves up fresh content it thinks you’ll enjoy based on your past clicks, searches, and location.

Google Discover turns passive browsing into active engagement through smart content curation.

Unlike regular search results, Discover brings content to users before they ask for it. The feed changes daily with new items that match your interests and habits. This creates a huge chance for website owners to gain more views without fighting for search rankings.

Let’s look at why you should care about getting your content into this feed.

Why Optimize for Google Discover?

Google Discover puts your content in front of millions of users who might never find you through search. Your site can gain huge traffic spikes and loyal readers when you master this visual feed that rewards quality over keywords.

Increased visibility and traffic potential

Discover sends millions of visitors to websites daily, creating huge traffic chances for site owners. Major publishers like Condé Nast get 20% of their U.S. traffic from this source alone.

This free traffic stream puts your content in front of users who might never find you through normal search. Your articles appear based on what each person likes, not just what they search for.

Getting into Discover means your content reaches people at the perfect moment – when they’re browsing for interesting things to read. The system learns what users enjoy and shows more similar content.

This creates a cycle where good content leads to more views, which leads to even more exposure. Site owners who master Discover optimization often see steady traffic growth without paying for ads.

Enhanced user engagement and experience

Beyond just bringing more visitors to your site, Google Discover boosts how users interact with your content. User engagement rates often climb when content appears in Discover feeds because the system matches your articles with people who already care about those topics.

This perfect pairing leads to longer reading times, lower bounce rates, and more shares across platforms.

The best content doesn’t just attract visitors—it creates meaningful connections that keep them coming back for more.

Google Discover prioritizes content that truly helps readers and follows “people-first” principles. Your articles must solve problems, answer questions, or entertain in ways that feel personal to each reader.

High-quality images and clear, direct writing grab attention in crowded feeds. Users who have good experiences with your content are more likely to tap the “Follow” button, creating a direct channel for your future posts to reach them automatically.

Strengthened branding and audience growth

Google Discover puts your brand in front of users who match your target audience. This direct exposure helps build brand recognition without extra marketing costs. Your site gains loyal followers through Google’s Follow feature, which connects users to your content via RSS or Atom feeds.

This creates a steady stream of return visitors who actively choose to see your updates.

Website owners see major growth when their content appears regularly in Discover feeds. Users who find value in your content are more likely to share it, visit other pages, and convert into customers.

The key is creating content that Google Discover favors – high-quality material that builds trust and shows your expertise in your field.

How Google Discover Works

Google Discover uses smart systems to learn what users like and show them fresh content from across the web that matches their interests – keep reading to find out how this powerful tool picks what appears in millions of feeds daily.

Personalization signals and user interests

Discover builds its feed based on what you do online. Your web searches, sites you visit, and places you go all help shape what content appears. The system tracks these signals to figure out what topics might interest you most.

Your past clicks, saves, and shares also guide what Discover shows next. These data points create a unique profile that changes as your habits change.

User location history plays a big role in content selection too. Discover might show local news or events based on where you spend time. The platform uses machine learning to spot patterns in your behavior without you having to tell it what you like.

This creates a feed that feels made just for you, with topics that match your real interests rather than random content.

Machine learning algorithms

Google Discover uses smart computer systems to learn what users like. These algorithms look at your past searches, clicks, and topics you follow. They match content to your interests without you having to search for it.

The system gets better over time as it learns more about what keeps you engaged. For website owners, this means creating content that fits specific user interests rather than just chasing keywords.

Google’s AI doesn’t just guess what people want – it tracks patterns across millions of users. The system notes which articles get read fully, which images make people stop scrolling, and which topics drive repeat visits.

This helps Google show the most relevant content to each person. Your content needs to send clear signals about its topic, quality, and trustworthiness to help these algorithms understand when to show it.

Types of content featured in Discover

Discover showcases a mix of content types to keep users engaged. Article links from publishers make up a large portion of what appears in feeds, giving website owners a chance to gain new readers.

Web Stories blend videos, images, and audio in a mobile-friendly format that grabs attention quickly. Discovery ads also appear in feeds, coming from targeted Google Discovery campaigns.

The content must match user interests to earn a spot in Discover, with fresh, high-quality material getting priority. Your site needs strong E-E-A-T signals (Expertise, Experience, Authority, Trust) to stand out among the many pages competing for visibility.

Key Factors for Success in Google Discover

Success in Google Discover depends on several key factors that can boost your content’s chances of being shown. Google’s feed system rewards pages that meet specific quality standards and match user interests.

Content quality and relevance

Google Discover rewards content that truly helps users. Your articles must offer unique insights and tell stories in clear, direct ways. High-quality content means accurate facts, proper grammar, and complete coverage of your topic.

Google’s algorithms can spot the difference between shallow posts and valuable information. The best content answers questions users haven’t even asked yet. Make sure each piece serves a clear purpose and delivers on its promise without clickbait tactics.

Google specifically warns against sensational headlines or content that exploits morbid curiosity. Your content should feel timely and fresh while maintaining factual accuracy. This balance helps build trust with both readers and Google’s systems, improving your chances of appearing in Discover feeds.

E-E-A-T (Expertise, Experience, Authority, Trust)

Quality content leads directly to Google’s trust signals through E-E-A-T factors. E-E-A-T stands for Expertise, Experience, Authority, and Trust—core elements Google uses to rank content in Discover.

Website owners must show real knowledge in their field through detailed author bios with proper credentials. Your content needs to prove you’ve truly worked with what you’re writing about.

Building strong backlinks from trusted sites helps prove your authority. Google wants to show Discover users content from sources they can trust, so focus on creating honest, fact-checked articles that display clear expertise.

This approach helps with Discover visibility and builds long-term reader loyalty.

Freshness and timeliness of content

Google Discover favors fresh content that matches current user interests. Recent articles, news updates, and timely posts grab more attention in the Discover feed. Your content should address trending topics while staying relevant to your main themes.

Google’s algorithms track how new your information is and reward updated material with better visibility. Website owners must post regularly and update older content with new facts or insights.

This balance between new posts and refreshed evergreen content helps maintain steady Discover traffic despite changing user interests.

Fresh content signals to Google that your site remains active and valuable. The Discover algorithm looks for recent publish dates and updated information when deciding what to show users.

Content that connects to current events, seasonal topics, or emerging trends performs better in the feed. Your Google Search Console data can reveal which fresh pieces drive the most Discover traffic, helping you plan future content updates.

Top Ways to Optimize for Google Discover in 2025

Google Discover success in 2025 will demand a fresh approach to content creation. Smart brands will focus on high-quality visuals and mobile-first experiences that grab user attention fast.

Create high-quality, people-first content

High-quality, people-first content stands as the top factor for success in Google Discover. Your articles must match what your readers care about while showing deep knowledge of the topic.

Focus on creating material that solves problems or answers questions your audience actually has. Use clear headlines that tell readers exactly what they’ll learn, and back up your points with facts or examples that prove your expertise.

Your content needs both depth and accuracy to build trust with readers and search engines. Make sure each piece offers something valuable that people can’t find elsewhere. Short, simple sentences work better than complex ones.

Add relevant images that help explain your points. The best Discover content puts user needs first – not keyword stuffing or tricks to game the system. This approach aligns perfectly with what the Discover algorithm rewards in 2025.

Write engaging and descriptive titles

Titles make or break your chances of appearing in Google Discover. Clear, specific headlines that tell readers exactly what they’ll learn grab more attention than vague ones. Numbers work magic in titles – research shows headlines like “22% of Americans Have No Emergency Savings” pull in more clicks than general statements.

Your title must deliver on its promise without using clickbait tactics that might frustrate users.

Good titles balance search terms with natural language that speaks directly to your audience’s needs. Keep titles under 60 characters to ensure they display properly on mobile devices.

Google’s algorithms favor titles that match user interests while providing enough detail to set proper expectations about the content. This balance helps boost both your Discover visibility and user trust.

Use compelling, high-quality images

Great titles grab attention, but eye-catching images make your content shine in Google Discover. High-quality visuals play a huge role in getting clicks. Google wants images that are at least 1,200 pixels wide to ensure they display well across all devices.

Skip using logos or images with plain white backgrounds as thumbnails – they simply don’t perform well in the Discover feed.

Clear, striking photos that relate to your content boost your chances of appearing in users’ feeds. Each image should tell a story and connect to your topic. Google’s machine learning looks for visuals that match user interests, so choose pictures that truly represent what your article offers.

This honest approach builds trust with both Google and your readers.

Balance evergreen and trending content

A smart content mix boosts your Google Discover success. Evergreen articles provide steady traffic over time, while trending topics catch the wave of current interest. Google Trends helps you spot what users care about right now.

Create timeless guides that answer common questions in your field, then add fresh content about hot topics. This approach keeps your site relevant to both loyal readers and new visitors.

Your content calendar should plan for both types. Aim for 60% evergreen pieces that stay useful for years, and 40% trending content that grabs immediate attention. This balance signals to Google that your site offers both depth and freshness.

Next, let’s explore how technical optimizations can further improve your Discover visibility.

Build topical authority and showcase expertise

Google Discover loves content from experts who know their stuff. Your site needs to show deep knowledge in specific topics rather than surface-level posts about many subjects. Create content clusters where main pages link to related articles that explore different angles of the same topic.

This approach signals to Google that you’re an authority worth featuring. Expert content also attracts quality backlinks from respected websites, which boosts your site’s trustworthiness.

Make sure author bios include real credentials and experience to add extra proof of expertise.

Technical SEO plays a big role in building this authority too. Use proper schema markup to help Google understand your content’s topic and purpose. Link related articles together with a clear structure that shows the depth of your knowledge.

Your content should answer questions fully and provide unique insights that can’t be found elsewhere. The next step is to focus on how structured data can further enhance your content’s visibility in Google Discover.

Technical Optimizations for Google Discover

Technical tweaks can boost your chances of showing up in Google Discover feeds. Smart coding choices like structured data and mobile-friendly design will make your content more visible to Google’s systems.

Implement structured data

Structured data acts as a translator between your content and Google’s systems. Adding markup like Article, NewsArticle, VideoObject, and Breadcrumb tags helps Google understand what your pages are about.

This clear communication boosts your chances of appearing in Discover feeds. While Google states that no special tags are needed for Discover eligibility, proper markup still gives you an edge by making your content more machine-readable.

Google Search Console data shows that pages with structured data often perform better in Discover. The markup creates rich results that catch users’ eyes and provide more context before they click.

You can test your implementation with Google’s Rich Results Testing Tool to make sure everything works correctly. This small technical step can lead to big gains in your Discover visibility.

Optimize for mobile-first indexing

Google now crawls websites through mobile devices first. Your site must load quickly and display properly on phones and tablets to rank well in Discover. Create a responsive design that adjusts to all screen sizes without losing content or functionality.

Smaller screens need larger text, simplified menus, and touch-friendly buttons. Page speed matters too – mobile users expect pages to load in under three seconds. Compress images, minimize code, and remove unnecessary scripts to boost loading times.

Mobile optimization isn’t optional anymore – it’s a must-have for Discover success in 2025.

Improve page load speed

Fast websites win in Google Discover. Your site must load within 1-2 seconds to keep visitors engaged. Data shows that delays of just 1-3 seconds increase bounce rates by 32% – that’s nearly one-third of potential readers leaving before seeing your content! Speed directly impacts your success in Discover’s feed, where users expect instant gratification.

To boost your page speed, compress images without losing quality, enable browser caching, and minimize code. Remove unnecessary plugins that slow down performance. Consider using a content delivery network (CDN) to serve files from locations closer to your users.

Mobile speed matters most since Discover traffic comes primarily from phones. Test your site regularly with tools like PageSpeed Insights to find and fix issues that might be holding you back.

Use the max-image-preview:large setting

Fast page speeds work hand-in-hand with proper image settings for Google Discover success. The max-image-preview:large setting tells Google to display full-sized images from your content in Discover feeds.

This simple HTML meta tag boosts your visual appeal and click-through rates.

Adding this tag to your website’s header section takes just minutes but makes a huge difference. Google recommends using images at least 1,200 pixels wide with this setting to maximize your content’s visual impact.

Website owners who implement this tag often see higher engagement rates as users are drawn to larger, more striking visuals in their Discover feeds. This technical tweak helps Google better understand your visual content while giving your articles the best possible presentation.

Visual Content Optimization Tips

Visual elements grab more attention in Google Discover than plain text. Strong images with proper sizing and clear subjects will boost your click-through rates and keep users engaged with your content.

Follow Google’s image guidelines

Google Discover loves great images that grab attention. Your photos must be at least 1,200 pixels wide to shine in this feed. Skip logos or plain white backgrounds for your thumbnails – they don’t perform well.

High-quality visuals boost your chances of appearing in Discover and drive more clicks to your content. Google’s system picks the most eye-catching part of your image as the preview, so make sure your entire photo looks good.

Clear, crisp images that relate to your content help Google understand what your page is about and make users more likely to engage with it. Next, let’s explore how you can use videos to boost engagement even further.

Incorporate videos to enhance engagement

Videos grab attention and keep users on your page longer, which Google notices. Adding YouTube and YouTube Shorts videos to your content boosts your chances of appearing in Google Discover.

Users love video content because it explains complex topics quickly and makes information easier to digest. Your videos should match your written content’s topic and add real value – not just exist as filler.

High-quality, short videos (under 3 minutes) often perform best for engagement metrics. Make sure to optimize video titles, descriptions, and thumbnails with relevant keywords to increase their visibility.

The next step in your Google Discover optimization journey involves following specific image guidelines to maximize your visual impact.

Avoid exaggerated or misleading visuals

Google Discover values honesty in visual content. Misleading images might get clicks at first, but they hurt trust in the long run. Your photos should match what users will find in your article.

Skip the clickbait tactics like excessive image filters or photos that promise more than your content delivers. Google’s systems can spot these tricks, and they may reduce your visibility as a result.

Clear, accurate visuals help build a loyal audience who knows they can trust what they see in your feed.

High-quality images still matter greatly for engagement. Use sharp, properly sized photos that load fast on mobile devices. The right image can boost your click-through rates while staying true to your content.

This balance of appeal and honesty forms the foundation for long-term success on the platform. Let’s now explore how to make the most of Google’s Follow feature.

Leveraging the Follow Feature in Google Discover

The Follow feature in Google Discover lets users stay updated with their favorite websites without extra steps. You can boost your chances of getting followed by creating clear hub pages that showcase your best content and expertise.

Optimize web pages for the Follow feature

Google Discover’s Follow feature lets users subscribe to your website directly from search results. To make the most of this tool, set up proper RSS feeds with the link tag ` ` in your HTML.

Fresh content matters – update your feeds often to keep users engaged. Your site structure plays a key role too. Make sure your main pages clearly show what topics you cover.

Clear site organization helps Google grasp your content themes better. Label your topic pages with descriptive headings and use related keywords throughout your text. Images grab attention in feeds, so add high-quality visuals to all posts.

Mobile display is crucial since most Discover users browse on phones. Test how your pages look on small screens and fix any layout issues that might hurt the user experience.

Understand Atom, Hub, and Leaf pages

Google’s content structure system uses three main page types that work together for better Discover visibility. Atom pages serve as your main topic centers that users can follow directly.

Hub pages group related content and help build your site’s authority on specific subjects. Leaf pages contain your detailed articles that branch off from hubs. This structure matters because Discover favors sites with clear organization that helps the algorithm understand your content focus.

Your Atom feeds need special care – make sure they aren’t blocked by robots.txt to allow proper indexing. Creating this clear page hierarchy signals to search systems that your content deserves placement in personalized feeds.

Technical SEO plays a vital role in making these page types work properly together. The right setup helps Google’s machine learning systems better categorize your content for the right audiences.

Measuring Performance on Google Discover

Tracking your Google Discover performance starts with the right tools at hand. You can check your traffic stats through Google Search Console and spot which content grabs more clicks from users.

Use Google Search Console to track traffic

Google Search Console gives you clear data about your Discover traffic. The platform tracks your impressions, clicks, and click-through rates over a 16-month period through the Discover performance report.

This report helps you spot trends and see which content performs best with Discover users.

You’ll need to check GSC often to spot patterns in your Discover traffic. Look for content types that earn more clicks and try to create similar pieces. The performance data shows you exactly what works for your audience, making it easier to plan future content that might appear in their Discover feeds.

Analyze engagement metrics and trends

Track your Google Discover performance through key metrics like clicks, impressions, and click-through rates. Google Search Console offers detailed reports that show how users interact with your content.

Look for patterns in the data – which topics get more views? What content formats earn higher engagement? These insights help you spot what works best with your audience. Pay close attention to which content types drive the most traffic from Google Discover, then create more of what performs well.

Your goal is to find the sweet spot between what your audience loves and what Google’s algorithms favor.

Technical SEO plays a major role in how Google Discover views your content. The right optimization choices can boost your visibility and keep users coming back for more.

Monitor fluctuations in Discover traffic

Google Discover traffic often shifts based on what users find interesting. Your website might see sudden spikes or drops as people’s interests change over time. Google Search Console gives you clear data about these changes – look at it weekly to spot patterns.

Many site owners notice traffic varies by day of week or after content updates. These normal ups and downs happen because Google updates what it shows based on how users engage with content.

Setting up alerts for major traffic changes helps you react faster to these shifts. Pay attention to which topics bring steady traffic versus those that create brief spikes. The next section explains how to handle common challenges that affect your Discover performance over time.

Common Challenges and How to Address Them

Google Discover success comes with real problems like traffic drops and short content life – but smart fixes exist for each issue.

Short content shelf-life

Content in Google Discover often has a brief lifespan compared to traditional search results. Most Discover posts get high traffic for just 2-3 days before dropping off sharply. This quick turnover happens because the feed constantly updates with fresh material that matches user interests.

Website owners must plan for this short visibility window by creating both timely topics and evergreen content that stays relevant longer.

To fight this brief shelf-life, mix trending stories with lasting resources that provide value over time. Your content calendar should balance these approaches – publish news-based pieces to capture immediate traffic spikes while maintaining a foundation of evergreen articles.

This strategy helps maintain steady visibility even as individual posts cycle through the Discover feed.

Changes in Discover traffic over time

Google Discover traffic rarely stays steady. Your site might see big jumps or drops from week to week as user interests shift. Many website owners notice these patterns through their Search Console reports.

The key is not to panic during downturns but to study them for insights. Did your topic fall out of favor? Has Google’s algorithm changed how it values your content type? Traffic changes often signal the need to refresh your approach or expand into related topics that match current user interests.

Looking at your performance data helps you spot these trends early. You can track which content types keep bringing visitors and which ones fade quickly. This data becomes your guide for future content planning.

Next, let’s explore how to address these common challenges through smart content strategies.

Adapting to algorithm updates

Traffic changes in Discover often signal algorithm shifts. These updates happen without warning and can shake up your visibility fast. Staying alert to these changes helps you adapt quickly rather than falling behind.

Algorithm updates need quick responses from website owners. Watch your traffic patterns in Search Console daily. If you notice drops, check what content types lost visibility. Make small tweaks to your most affected pages first.

Test new formats for images or adjust your titles to match current trends. The key is to act fast but make targeted changes. Discover updates recommendations based on user engagement, so focus on improving content that matches reader interests.

Smart website owners create backup content strategies they can deploy when algorithms shift.

Final Thoughts and Best Practices for 2025

Google Discover will reward those who stay ahead of trends and put users first in 2025. Your content must build trust through quality and show real expertise to stand out in this feed.

Stay updated on Google Discover trends

Keeping track of Google Discover trends helps your content stay relevant and visible. Check your Search Console reports weekly to spot traffic patterns and content performance. Many website owners miss this simple step! Join SEO forums and follow official Google blogs for early news about algorithm changes.

These resources often share tips before they become common knowledge. Testing different content types lets you see what works best for your specific audience. Your competitors might already use these insights to get ahead in the Discover feed.

Focus on user-centric, engaging content

Users want content that speaks to them. Google Discover works best when your pages match what people care about. Make your articles answer real questions and solve actual problems.

Your posts should grab attention with clear titles and useful facts that help readers right away.

High-quality, people-first content wins in Google Discover. This means creating stories that are timely, unique, and well-told. Your images must be sharp and relevant, not clickbait.

Google rewards websites that put user needs first through their machine learning system. The more your content helps real people, the more likely it will appear in their Discover feeds.

Build trust through consistent quality

Trust forms the backbone of your Google Discover success. Google rewards websites that deliver reliable, accurate content over time. Your audience expects quality with each visit, and Google’s algorithms notice this pattern.

Make sure every article meets high standards before publishing. Fix errors quickly and update outdated information regularly. Strong author credentials and clear expertise signals help too.

Getting backlinks from trusted sites boosts your authority significantly. Google’s E-E-A-T guidelines value websites that prove their knowledge through consistent, factual reporting.

The data shows that trusted sites maintain steady Discover traffic even during algorithm updates. Your next step involves implementing technical SEO practices that support your quality content strategy.

Technical SEO Considerations for Optimizing Content

Technical SEO forms the backbone of your Google Discover strategy. Your site needs proper mobile optimization since Discover appears mainly on mobile devices. Page speed matters greatly – slow-loading pages rarely make it to Discover feeds.

Make sure to implement the max-image-preview:large meta tag to allow Google to display larger image previews of your content. AMP implementation requires creating separate AMP versions of your pages, which can boost your chances of appearing in Discover.

You should validate these AMP pages using tools like Semrush’s Site Audit to catch any errors.

Structured data helps Google better understand your content and increases your visibility chances. Focus on schema markup that highlights your content type, whether it’s articles, videos, or products.

Google Search Console provides valuable insights through the Discover performance report – check it often to track how users engage with your content. The technical foundation must support your content efforts through clean code, proper indexing signals, and fast-loading pages that work perfectly on mobile devices.

The Importance of SEO Audits in Content Strategy

Regular SEO audits form the backbone of any strong content strategy. These checks help spot issues that might block Google Discover from showing your content. Tools like Semrush’s Site Audit Tool can find problems with page speed, broken links, and mobile display – all factors that affect your Discover performance.

Many website owners skip these checks, but fixing these issues often leads to quick traffic gains.

Your content might be great, but technical problems can keep it hidden from users. SEO audits reveal these hidden barriers and create clear paths to fix them. The On Page SEO Checker helps match your content to what Google Discover wants to show.

Running these scans at least once per month keeps your site healthy and ready for maximum visibility. Let’s now wrap up with some final thoughts on optimizing for Google Discover in 2025.

Conclusion

Google Discover offers huge traffic chances for websites that follow the right steps. The feed shows content based on what users like, making it different from regular search.

Dr. Maya Richardson, who leads digital marketing at TechVision Analytics, brings over 15 years of experience to this topic. With a Ph.D. in Computer Science and numerous published papers on search algorithms, she has helped hundreds of websites boost their Discover traffic.

“Success in Google Discover requires a mix of quality content and technical know-how,” Dr. Richardson explains. “The 2025 landscape will reward sites that focus on user needs first.

This means creating content that answers questions people haven’t even asked yet.”.

Dr. Richardson points out that Google holds content to high standards. “Sites must prove their expertise and build trust. Google wants to show users content from sources they can rely on.

This focus on trust will only grow stronger in 2025.”.

For daily content planning, Dr. Richardson suggests a mix of timely and lasting articles. “Create a content calendar that includes both breaking news and in-depth guides. Use high-quality images that grab attention as users scroll through their feed.”.

The biggest plus of Discover is its ability to bring new readers to your site. The main challenge is the short life of content in the feed. “Unlike search results that can bring traffic for years, Discover content often peaks quickly and fades,” notes Dr.

Richardson.

“For website owners wanting to grow in 2025, Google Discover should be a key part of their traffic plan,” Dr. Richardson states. “Focus on building topic authority, use clear headlines, add striking images, and track your results in Search Console.

The sites that master these basics will see the most growth from Discover.

FAQs

What is Google Discover and why should I care about it?

Google Discover is a personalized content feed that shows articles and videos based on your interests. Unlike Google Search, users don’t need to type queries – Google automatically curates content using machine learning algorithms. It can help you reach new audiences and drive significant traffic to your website.

How can I optimize my content for Google Discover?

Focus on high-quality images, mobile-friendly design, and fresh content that matches user interests. Google Discover requires strong user engagement metrics, so create content that keeps readers on your page longer. Adding structured data helps Google better understand your content.

Do I need to be on Google News to appear in Discover?

No. While being on Google News can help, any web content may appear in Discover if it meets quality standards. Google Discover presents various types of content including news, videos, and articles from websites that aren’t news publishers.

What types of images work best for Google Discover?

Large, high-quality images perform best in Google Discover feeds. Use images that are at least 1200px wide and avoid using logos or thumbnails. Google displays these images prominently, so they should grab attention and relate directly to your content.

How can I track my performance on Google Discover?

Check the Performance Report for Discover in Google Search Console. This shows clicks, impressions, and how users interact with your content. Google Analytics also provides data on traffic coming from Discover, helping you understand what content performs best.

Will SEO techniques for Google Search work for Discover too?

Some SEO practices help with both, but Discover optimization needs special attention to user engagement and visual elements. Topic relevance and content freshness matter more in Discover than traditional search ranking factors. Remember that Discover is part of Google Search that shows people content based on their interests rather than queries.