Social Media Marketing for Local Service Businesses
I plan, write and schedule your posts for LinkedIn, Facebook, Google Business Profile, Instagram and Pinterest, then show you what each one reached. It supports your search work. It does not replace it.
Two of my clients started with small audiences. From January 1 to November 1, 2026, I published through Publer for both.
1,368
Posts published across the two accounts
28,732
Total post reach
900
Reactions, comments and shares
1,378
Video views for the EIFS contractor
Reach is each post's reach as reported by Publer, added together. It counts views, not different people. Source: Publer post insights, January 1 to November 1, 2026.
Client examples
Two accounts, two different audiences.
Each chart shows post reach per month from January to October 2026, with the number beside every bar. Each chart is scaled to its own best month.
Client
New Jersey professional pianist, serving NJ, NYC and Philly
743 posts on LinkedIn, Facebook, Instagram and Pinterest
19,358 total post reach, 12,885 of it on LinkedIn
July reach was 8,161, about 9 times January's 901
A LinkedIn post about planning music for a room with four generations in it reached more than 2,400 people
Reach per month, 2026
Jan901
Feb627
Mar855
Apr1,250
May1,018
Jun1,905
Jul8,161
Aug2,703
Sep994
Oct944
Client
EIFS contractor serving Central Indiana
625 posts on LinkedIn, Facebook, Instagram, Pinterest and YouTube
9,374 total post reach and 1,378 video views
October reach was 1,886, the best month of the year and about 4 times January's 485
LinkedIn again did most of the work, with 7,169 of the reach
Reach per month, 2026
Jan485
Feb661
Mar767
Apr993
May402
Jun1,470
Jul1,318
Aug639
Sep753
Oct1,886
These are social numbers only. They are not a promise of what your accounts will do, and I do not claim they produced calls or sales.
Included in every plan
Social media comes with the work.
Every monthly plan includes social media campaigns. The higher the plan, the more often you show up. Each campaign is written separately for each platform.
Tier 1
1 a week
One campaign each week. A steady presence that keeps your name and your work in front of the people who already know you.
Tier 2
3 a week
Three campaigns each week. Room for projects, questions customers ask, and the seasons that matter in your trade.
Tier 3
Daily
22 campaigns a month, one every business day. The fullest calendar I run, with the most chances to be seen.
Social media is one part of each plan, alongside the search work. More posts mean more chances to be seen, not a guaranteed result.
What I handle
Six parts of social media, handled by me.
Research and plan
Topic research on your industry and the questions customers actually ask, turned into a plan built around your services and projects.
Write
Fresh posts based on what is happening that week or that day, in plain language, in your voice. Different wording on each network.
Time it well
I choose posting times from how earlier posts performed with your audience, so each one goes out when your customers are most likely to see it.
Refresh
I do not just repost. I update the page and image behind a strong post, then promote it again from a new angle.
Measure
Reach, reactions, comments and video views from Publer's analytics, reported in plain numbers.
Connect it to search
Posts point back to the pages I build for you, and your Google Business Profile gets regular updates.
Where your posts appear: LinkedIn, Facebook, Google Business Profile, Instagram, Pinterest and YouTube when you have video. I use Publer to manage them together and to track the numbers. I research and write the posts myself, and every one is approved before it goes out.
Process
How a month works.
Research
I research your industry and what your customers are asking, then pick topics from your jobs and the season.
Write
I write fresh posts for that week or day, one version for each platform, and send you anything that needs your eye.
Time and post
Posts go out at the times your audience is most active, based on how earlier posts performed in your industry.
Review
I send the numbers and say what to do more of.
Free website video review
Get three fixes for your website, on video.
I review your site and send you a personal screencast with three clear, specific recommendations. No cost and no obligation.
Send your website
Fill in the short form below. You do not need to tell me what to look for.
I review it and record
I look at your site the way Google, AI tools and your customers do.
You get three fixes
A short video that shows what to fix first and why it matters.
Social posts are not a ranking shortcut. They put your work in front of people, support your Google Business Profile and give your pages something to point back to. The search work is what I build the posts around.
Will this get me leads?
I cannot promise that. Link clicks from these two accounts were small. What I can show you is what each post reached and which topics people responded to.
How many platforms do I need?
Usually two or three. I choose them from where your customers actually are, not from a checklist.
Do I have to write the posts?
No. I draft them. You approve anything you want to see first.
Do you reply to comments and messages?
I can reply to comments and messages on your social accounts if you want me to. Google Business Profile and website messages are not part of the social media work.
Want your posts to work with your search results?
Send me your website. I will record a short video with three specific fixes, at no cost.